With a challenging economy, budgets tighten and in corporations specialized HR roles tend to be the first to go.  We hear quite often from people the phrase “do more with less”.  That will always be a driver whether in a good economy or a bad one.
Understanding the Entire Internet
Companies tend to find us when they are looking for fresh candidates.  The challenge is that very few companies have all the budget in the world to explore the Internet, while being very smart with how they spend their money.  That balance …

One of the biggest challenges many companies and vendors face is optimization of advertisements. Often in the past companies would attempt online advertisement themselves, but soon realized there could be more effective campaigns ran through an agency. Then they would have someone in a tall building with a black turtle neck and a pony tail advise them on what they should do with their advertising campaigns. The implementation would then be carried out by a team of low paid interns …

In one of my previous posts I mentioned several forms of targeting through a diversity campaign we ran for one of our clients.  I also briefly mentioned behavioral targeting.  This has become a new avenue to target candidates in the past several years for online advertising.
Behavioral targeting is where tracking code (a line of specific characters) or pixel (an image)  is placed on the web page visitor through the java script from the ads on that web page.  It allows advertisers to potentially follow the browsing patterns of visitors.  This …

Optimization can be overwhelming as we talked about before, but in the end it comes down to what metrics you are tracking or specifically what metrics mean the most to your recruiting strategy.
It is surprising how very few metrics are being kept by companies we are interacting with.  In fact, we talked with one recruiter that said, “We really don’t have key performance indicators, but when the time comes to gather information our Director of Talent Acquisition goes into a room for a few days and then comes back out …