Adidas, one of our satisfied clients, just announced launching a new careers site. Understanding the need for engaging candidates on the site, successfully enough to take them through to application, is part of this move. Communicating brand identity is the other focus. Both are crucial to successful recruiting. Bravo adidas!
“Our hope is that a top candidate who may have browsed the site and then left without action in the past is compelled and inspired now to apply. No matter how great your brand positioning is, your candidates won’t come back …

Talent Synchronicity explores the relevancy of employer branding by speaking with EnticeLabs and adidas.  Some salient points from the article include brand story, relevant and targeted brand strategy, and the results adidas achieved with TalentSeekr.  Enjoy the video and read the full article here.