John Sumser    

John Sumser is the founder and CEO of Two Color Hat, Inc. The firm provides product analysis, market segmentation, positioning, strategy and branding guidance for vendors in the HR industry. Clients have included Salary.com, EA, ATT, IBM, Monster, Bernard Hodes, Hot Jobs, Arbita, RetirementJobs, Hire.com, Jobster, Recruiting.com and many other familiar brands.

Sumser operates as an independent analyst of the HR universe. Many of the ideas and concepts that dominate the Recruiting industry first emerged from Sumser's keyboard. He has a consistent track record for accurately predicting the future twists and turns of the labor market. He has been called 'the industry's own innovation engine.'

Noted for his broad view of the marketplace and career long efforts to replace conventional wisdom with differentiating strategy, Sumser is a regular speaker at the Industry's trade shows. He has been quoted in Forbes, Fortune, the Wall Street Journal, the New York Times, the Washington Post, most national newspapers, hundreds of websites and in over 50 books on HR related subjects.

Whether it's delivering micro trade shows to local audiences with the Recruiting Roadshow® or exploring the next conceptual idea set on johnsumser.com, Sumser operates the industry's R&D lab. The current project involves helping HR vendors use regional demographic information to increase sales traction during the downturn.