Team


Ryan Caldwell
Chief Executive Officer and FounderView Ryan Caldwell's profile on LinkedIn
Ryan directs EnticeLabs' strategic vision and leads its talent team towards ever increasing levels of performance for its customers, partners, and shareholders. While still in college, Ryan founded and developed multiple Internet and tech businesses and drove them to multi-million dollar exits. Additionally, Ryan has spearheaded acquisitions and mergers for several startups he has directed. Ryan has worked for the smallest hot startups and the largest Fortune 500 companies. He has consulted in the US, Singapore and London for large corporations including Visa and Microsoft.
Mark Webb
Chief Operating Officer and Chief Financial OfficerView Mark Webb's profile on LinkedIn
Mark manages EnticeLabs industry-leading growth and assists the company to reach new levels of market success. He brings over fifteen years of experience managing finance and other disciplines for highgrowth technology companies, both public and private. Prior to EnticeLabs, Mark was CFO for WiLife, Inc. and was instrumental in the company's growth and ultimate sale to Logitech. Mark began his career at PricewaterhouseCoopers and also served in various positions at Symbiot, NextPage, and TenFold Corporation. Mark earned a Bachelor of Science in Accounting and a Masters of Accountancy at Brigham Young University.
Ryan Probasco
Chief Technology OfficerView Ryan Probasco's profile on LinkedIn
Ryan ensures that product design and development are not only in alignment with our strategic vision, but also exceed customer expectations and drive value. Ryan was a major contributor to the Hula Open Source project, worked on SUSE Linux Enterprise Desktop (SLED), and was involved in numerous other industry-shaping projects. Amidst many contributions at EnticeLabs, Ryan introduced the use of Rich Internet Application technology within our line of products and was integral to the design of our product segmentation points and release methedology.
Joshua Westover
Director Strategy & AlliancesView Joshua Westover's profile on LinkedIn
As a social entrepreneur with a passion for developing innovative products and services, Joshua is most fulfilled designing strategies and executing solutions to right the wrongs that exist in an organization or industry. Joshua's love for people and skill for identifying mutually beneficial alliances helps open endless doors of opportunity for the EnticeLabs team. Joshua was VP of Strategy at Zinch.com before joining EnticeLabs. He graduated with honors (Magna Cum Laude) from Brigham Young University where he studied Chinese and Business.
Cade Krueger
VP Sales View Cade Krueger's profile on LinkedIn
Cade leads the EnticeLabs sales team. He co-founded Whalehook, a well-known internet marketing education company that educated over a million readers on search engine optimization, and understands how to leverage the power of the internet to assist his Sales Team. Prior to Whalehook, Cade managed sales teams and opened new geographic markets for Prosper, Inc. Cade studied Broadcast Journalism at Brigham Young University.
Grant Gordon
Director Product MarketingView Grant Gordon's profile on LinkedIn
With more than 10 years consulting experience, Grant works at the intersection of business, technology, and design. His broad range of skills and talents, from software engineering to graphic design and business strategy, make him uniquely effective in his current role. Grant manages the development of our brand and the creation of our product's face to the world. He is an unparalleled user interface designer, and ensures that the usability of our web-based products always exceeds expectations.
David Cardon
Chief ArchitectView David Cardon's profile on LinkedIn
Before coming to EnticeLabs David pioneered the development of 3D modeling software using innovative mathematical theories. In addition to playing a lead role in designing the system architecture, David is responsible for development of several key components including dynamic rich-media ad generation and proprietary targeting algorithms. David holds Bachelors and Masters degrees in Computer Science.
Brandon Murdoch
Director IT OperationsView Brandon Murdoch's profile on LinkedIn
For more than a decade, Brandon has provided technical and operational consulting to numerous companies and has been an important player in the multi-million dollar harvests of several companies. Acting as Director of Technology and Operations Management at Deer Canyon, Brandon managed $200M+ projects and created project management systems for $350M+ in assets. Brandon has now brought his experience, skills, and drive to EnticeLabs, where he oversees key aspects of our growth and ensures that the infrastructure and all core systems can support our growth.
Cory Carpenter
Director Account OperationsView Cory Carpenter's profile on LinkedIn
Cory has experience with International Armoring in Spain and as an entrepreneur domestically in negotiating cost-effective vendor relationships, setting up win-win partnerships and building business processes that work. The strength and effectiveness of the EnticeLabs service is directly tied to the success of Cory's team in building a comprehensive, diverse, and continually growing publisher network. Cory holds a Bachelors degree in Economics from Brigham Young University.
Matt McGhie
Director Account ManagementView Matt McGhie's profile on LinkedIn
Matt has over 10 years experience in skillfully managing client relations. The success and satisfaction of all of our customers are Matt's primary objectives. He has played pivotal roles in customer strategy and support for multiple successfully exited start-ups. With direct experience in recruiting, Matt provides invaluable insight into best practices to develop and maintain positive relationships within the HR community. Matt earned a Bachelor's degree in Communication from the University of Utah.
Brian Allred
Lead User Interface ArchitectView Brian Allred's profile on LinkedIn
Brian is a senior software engineer with nearly two decades of programming and management experience. He is an expert in C++, Java, and ActionScript (Flex) programming languages on Windows and Linux, and excels at designing and implementing user interfaces for both desktop and web applications. Brian holds a Bachelors degree in Computer Science and a Masters degree in Business Administration.